Plain (all purpose): Contains a lower content in protein and gluten. This type of flour would be best suited to baking biscuits, scones, crumbles, pancakes, shortcrust pastry as well as being used for sauces.

Self Raising (culinary): Milled with a blend of wheats containing both higher and lower protein content. Self-Raising flour already contains a raising agent, giving it an excellent rising capability. This type of flour would be best suited to baking cakes such as sponges, and scones, some biscuit and suet pastry.

Strong White (bread): The strong flour is made from wheat varieties containing more protein and qualitative gluten. This flour enables the dough to rise with a good structure. This type of flour would be best suited to baking bread, yeast cookery and enriched dough, choux pastry and filo pastry.

Wholemeal (whole wheat): This flour is made from milling the entire wheat (germ, endosperm and bran). As it is milled from the whole grain, it retains its natural nutrients. The majority of nutrients are located in the germ and the bran, making it higher in fibre and nuttier in taste than white flour.

The ability to select the origin of the wheat empowers us to consider not only carbon footprint and food miles, but also cultivation method, fair trade and milling process.

A list of named British farms: The wheat will come exclusively from listed farms. The consumers will know the farmers by their name, enhancing trust, transparency and collaboration.

Conventional: If the method of cultivation is of no concern to you, then the wheat used in your flour will come from a so-called conventional farming system. This method of production will comply with the minimum standards and regulations of the country where it is cultivated.

Fair to Nature: This method of production is about rebuilding the world's wildlife through environmentally friendly production methods. In the UK alone we have lost 97% of wildflower meadows. Farmers who produce crops to the Fair to Nature standards are required to actively manage a minimum of 10% of their farmable area in a way that benefits wildlife. The habitats created include pollen and nectar habitats, wild bird food crops, hedges, ponds, woodland, and much more.

Organic: This farming system excludes the use of chemical pesticides, synthetic chemical fertilisers and GMOs. The Soil Association regulates this.

Market Price: Price paid to the farmer will be the same as the current market prices across the UK.
Note: Our algorithm has taken into consideration the average market price for the last six years
Note: Market prices are very volatile. As a result, they may not cover the cost of production, ultimately leaving the farmer at a loss.

Breakeven: The price paid to the farmer will ensure that they can breakeven.
Note: Given that not all farmers have the same investment costs, receiving a breakeven price does not mean that the farmer is always able to pay themselves a living wage.

A fair price: Price paid to the farmer will allow the farmer to cover their costs as well as reinvest in the business to ensure growth and continuity.

A fair price and the ability to employ a relief farmer: Price paid to the farmer will ensure that they are able to cover their costs, reinvest in the business, and be able to afford a relief farmer if/when they need to leave the farm.
Note: Farming is a very time-intensive job, which ultimately is a lifestyle. However, having the ability to employ a relief member of staff gives the farmer time to take a break. Employing a relief member of staff can have positive impacts on family life, as well as mental wellbeing.

Both packaging options are recyclable. However, suppose the use of FSC (Forest Stewardship Council) paper is selected. In that case, this will guarantee that the paper used originates from forests that are sustainably managed.

The saying that "our food shapes our landscapes" takes all its dimension when consumers support the Nature-Friendly Farming Network (NFFN). This initiative unites farmers who are passionate about wildlife and sustainability. The fund will help this initiative to organise educational activities looking to gather more and more farmers practising sustainable farming.