216.73.216.181
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What type of flour would you like to purchase?
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Plain (all purpose): Contains a lower content in protein and gluten. This type of flour would be best suited to baking biscuits, scones, crumbles, pancakes, shortcrust pastry as well as being used for sauces.
Self Raising (culinary): Milled with a blend of wheats containing both higher and lower protein content. Self-Raising flour already contains a raising agent, giving it an excellent rising capability. This type of flour would be best suited to baking cakes such as sponges, and scones, some biscuit and suet pastry.
Strong White (bread): The strong flour is made from wheat varieties containing more protein and qualitative gluten. This flour enables the dough to rise with a good structure. This type of flour would be best suited to baking bread, yeast cookery and enriched dough, choux pastry and filo pastry.
Wholemeal (whole wheat): This flour is made from milling the entire wheat (germ, endosperm and bran). As it is milled from the whole grain, it retains its natural nutrients. The majority of nutrients are located in the germ and the bran, making it higher in fibre and nuttier in taste than white flour.
Plain (all purpose)
Self Raising (culinary)
Strong White (bread)
Wholemeal (whole wheat)
Where would you like the wheat to come from?
More info
The ability to select the origin of the wheat empowers us to consider not only carbon footprint and food miles, but also cultivation method, fair trade and milling process.
A list of named British farms: The wheat will come exclusively from listed farms. The consumers will know the farmers by their name, enhancing trust, transparency and collaboration.
The origin of the wheat does not concern me
I would like the wheat to come from within Europe (EU)
I would like the wheat to come from a British farm
I would like the wheat to come from a list of named British farms
How do you feel about using a genetically modified or enhanced crop?
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The Royal Society defines GM crops as "a technology that involves inserting DNA into the genome of an organism. To produce a GM plant, new DNA is transferred into plant cells."
Note: The growing of GM wheat in the UK and Europe (EU) for human consumption is strictly prohibited.
The use of genetically modified or enhanced wheat for my flour does not concern me
I would not like any genetically modified or enhanced wheat to be used to produce my flour (EU law)
How do you feel about using a genetically modified or enhanced crop?
More info
The Royal Society defines GM crops as "a technology that involves inserting DNA into the genome of an organism. To produce a GM plant, new DNA is transferred into plant cells."
Note: The growing of GM wheat in the UK and Europe (EU) for human consumption is strictly prohibited.
Due to the selection of origin that you have made, the use of GM wheat is prohibited in accordance with EU and British laws
Which farming & cultivation method would you like to be seen used?
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Conventional: If the method of cultivation is of no concern to you, then the wheat used in your flour will come from a so-called conventional farming system. This method of production will comply with the minimum standards and regulations of the country where it is cultivated.
Fair to Nature: This method of production is about rebuilding the world's wildlife through environmentally friendly production methods. In the UK alone we have lost 97% of wildflower meadows. Farmers who produce crops to the Fair to Nature standards are required to actively manage a minimum of 10% of their farmable area in a way that benefits wildlife. The habitats created include pollen and nectar habitats, wild bird food crops, hedges, ponds, woodland, and much more.
Organic: This farming system excludes the use of chemical pesticides, synthetic chemical fertilisers and GMOs. The Soil Association regulates this.
The cultivation method used does not concern me
I would like the cultivation method to be Fair to Nature
I would like the wheat to be cultivated to an organic standard
What price would you like to pay the farmer?
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Market Price: Price paid to the farmer will be the same as the current market prices across the UK.
Note: Our algorithm has taken into consideration the average market price for the last six years
Note: Market prices are very volatile. As a result, they may not cover the cost of production, ultimately leaving the farmer at a loss.
Breakeven: The price paid to the farmer will ensure that they can breakeven.
Note: Given that not all farmers have the same investment costs, receiving a breakeven price does not mean that the farmer is always able to pay themselves a living wage.
A fair price: Price paid to the farmer will allow the farmer to cover their costs as well as reinvest in the business to ensure growth and continuity.
A fair price and the ability to employ a relief farmer: Price paid to the farmer will ensure that they are able to cover their costs, reinvest in the business, and be able to afford a relief farmer if/when they need to leave the farm.
Note: Farming is a very time-intensive job, which ultimately is a lifestyle. However, having the ability to employ a relief member of staff gives the farmer time to take a break. Employing a relief member of staff can have positive impacts on family life, as well as mental wellbeing.
The price paid to the farmer does not concern me
It is important to me that the farmer receives a price that covers costs of production
It is important to me that the farmer receives a fair price that covers cost of production and allows for reinvestment in the farm
It is important to me that the farmer receives a fair price, enabling them to take some time off
What kind of milling process would you like your wheat to go through?
More info
Modern steel roller milling: Steel roller mills shear the grain open which makes it easier to scrape the endosperm away from the wheat bran and wheat germ to produce white flour.
Traditional stoneground milling: In times gone by, flour was made by grinding wheat between two stones; one static and the other turning. This simple process crushes the wheat and mixes all the parts. This crushing method makes it difficult to separate the white flour.
Less than 1% of flour produced today is done so by using the stone grinding method. The nutritional value of flour is determined by whether it is white, wholemeal or brown and is not affected by the method of milling. Stoneground and roller milled flour are equally nutritious.
Stoneground flours tend to have a richer flavour and texture and can bring a nice traditional touch to a wholemeal flour.
Due to your selection of flour, the wheat will be milled using a modern steel roller
What kind of milling process would you like your wheat to go through?
More info
Modern steel roller milling: Steel roller mills shear the grain open which makes it easier to scrape the endosperm away from the wheat bran and wheat germ to produce white flour.
Traditional stoneground milling: In times gone by, flour was made by grinding wheat between two stones; one static and the other turning. This simple process crushes the wheat and mixes all the parts. This crushing method makes it difficult to separate the white flour.
Less than 1% of flour produced today is done so by using the stone grinding method. The nutritional value of flour is determined by whether it is white, wholemeal or brown and is not affected by the method of milling. Stoneground and roller milled flour are equally nutritious.
Stoneground flours tend to have a richer flavour and texture and can bring a nice traditional touch to a wholemeal flour.
I would like the wheat to be ground in a modern steel roller milling
I would like the wheat to be ground by traditional stone grinding
What size of bag would you like your flour packed in to?
I would like to purchase a 0.5kg bag of flour
I would like to purchase a 1.0kg bag of flour
I would like to purchase a 1.5kg bag of flour
What type of paper would you like to see being used for the flour bag?
More info
Both packaging options are recyclable. However, suppose the use of FSC (Forest Stewardship Council) paper is selected. In that case, this will guarantee that the paper used originates from forests that are sustainably managed.
I would like my flour to be packed using standard paper (recyclable)
I would like my flour to be packed using FSC certified paper (recyclable)
Our push for a better environment?
More info
The saying that "our food shapes our landscapes" takes all its dimension when consumers support the Nature-Friendly Farming Network (NFFN). This initiative unites farmers who are passionate about wildlife and sustainability. The fund will help this initiative to organise educational activities looking to gather more and more farmers practising sustainable farming.
I am not interested in contributing to a fund
I would like to contribute to a fund that will support arable farmers in their transition to a more environmentally friendly farming method
0.78
if (@type== 0.235) 0.98 ; else @ratio
@type + @origin + @gm + @cultivation + @remuneration
(@farmerkg * 1000) * @ratio
0.225
0.055
0.55
0.05
0.5
if (@size== 0.02) 0.5 ; else @volume
if (@size== 0.01) 1.0 ; else @volume
if (@size== 0.00) 1.5 ; else @volume
@type + @origin + @gm + @cultivation + @remuneration + @milling + @size + @material + @environment
@flourcost + 0.225
@processing + 0.055
@inclprocessmargin * 1.55
@expectedretail * 1.05
Math.round((@tcb * @volume)*100)/100
@advisedprice / @volume
(@farmerkg * 1000) * @ratio
The advised price for your bag of flour
@advisedprice
Price per kg of flour
@ppkg
Price paid to farmer (ton of wheat)
@farmerton
Final advised price
@advisedprice
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